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Targeting Archives - Page 107 of 107 - ExchangeWire.com

Targeting

LBI And Bigmouthmedia To Merge; Marketers Address Retargeting; Display Ads Stimulate Search

» We’ve had yet more European M&A agency action this week. It was announced yesterday that LBI and Bigmouthmedia are…

16 years ago

Tagman Expects The Commoditisation Of Display Inventory To Bottom Out This Year

Tagman is one of the quiet success stories of the European ad-tech sector. Its universal tagging technology is being used…

16 years ago

Nugg.ad: The Online Advertising Industry Needs To Assure Governments And Users Of Its Commitment To Privacy

nugg.ad is one of Europe’s leading BT specialists, offering its predictive behavioural targeting platform to agencies and advertisers in multiple…

16 years ago

Frank Herold: AdAudience Is Offering Its Audience-Buying Solution Because Of Strong Demand From German Agencies

The launch of the AdAudience last month was the first of its kind anywhere in Europe: a collaborative effort by…

16 years ago

AudienceScience Brings Premium Audience-Buying To Europe

AudienceScience officially launched its audience-buying network in the UK last week. Its user profiling technology helps publishers segment premium audiences.…

16 years ago

Exchange Brief: Tagman Raises $1.3 Million; Adweek Talks Up Display; Digital Element Offers Hyperlocal Targeting

» Tagman the “universal tag company” raised $1.3 million in funding yesterday to expand its offering globally. Tagman is already…

16 years ago

Exchange Brief: RTB To Be Patented; Yahoo Using Nectar Shopping Data; Matt O’Neil Talks Up Ad Ops; Audience Science Launch Network

» According to the US & Trademark Office, there is an application to patent Real-Time Bidding. The patent was filed…

16 years ago

Diffiniti MD, Ben Wood, On Ad Exchange Strategy, The Importance Of Usable Data And The Move To Audience Buying

The holding agencies are busily putting together exchange strategies, as they look to deliver better campaign performance for clients. Some…

16 years ago

US Advertisers Try To Ward Off Legislation By Introducing The Behavioural Targeting Icon

In an attempt to head off legislation by US law-makers, the advertising industry has agreed to introduce a new icon…

16 years ago