The EU has no love for the cookie, and wants to implement legislation that will severely restrict its use. Retargeting…
Many in the space were wondering when Google would get around to offering retargeting. The DoubleClick cookie is the most…
Cookies are domain specific: a cookie from the domain guardian.co.uk cannot be read by a server form domain mail.co.uk (ah,…
Direct response is impossible without some kind of targeting. Many of the big DR ad networks would find it very…
ExchangeWire was the first to cover the launch last year of Invite Media’s Bid Manager, a platform that allows buyers…
Why do European agencies and advertisers need hyper-local datasets to successfully target audiences, and can concerns around online privacy hinder…
Specific Media is arguably one of the strongest DR ad networks in the European market, appearing on most of the…