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Targeting Archives - Page 105 of 107 - ExchangeWire.com

Targeting

Nic Peters On Why The Cookie Matters; Fetchback Fetches $40 Million Dollars

Nic Peters, Managing Director at Improve Digital, penned a piece yesterday for Imedia on why the cookie still matters. The…

16 years ago

Should The European Online Avdertising Industry Be Introducing Labeling On All BT-Powered Ads?

There's a piece today in MarketingWeek about the OFT's report. The report points out that the online advertising industry could…

16 years ago

Yieldivision On The EU Cookie Directive; AppNexus Hires Wall Street Tech Veteran

The cookie directive is an ill-conceived piece of legislation. The EU seems hell bent on destroying its nascent digital media…

16 years ago

Quantcast Brings Its “Lookalike” Data To The UK; Hires Phil MaCauley To Head Up Operation

Qunatcast announced yesterday that they are moving into the European. They have hired Philip MacCauley, the former Director of Business…

16 years ago

Criteo Raises $7 Million Dollars For US Expansion

Criteo has raised another $7 million dollars for further expansion into the US. Criteo has had a lot of commercial…

16 years ago

I-level Goes Into Administration; US Lawmakers Unveil Draft Privacy Legislation

» Independent digital media agency has been put into administration. The ten year old agency, which currently employs about one…

16 years ago

Apple’s $1 Million Dollar iAd Campaigns; WPP Tells Investors It’s Big On Data And Technology

» Apple has become a little delusional about the new iAd platform. Apparently they are looking for $1 million dollars…

16 years ago

Why Ad Exchange Trading Allows Publishers To Become Media Buyers

"The rulebook of how display media is bought and sold here in Europe is slowly being ripped up. Automated channels…

16 years ago

Global Survey Says Marketers Not Happy With Agencies; Wunderloop Files For Bankruptcy

» A new survey by The Fournaise Marketing Group found that nearly 65% of the world's top marketers are not…

16 years ago

IAB UK Announce The OBA Certificate Of Compliance For BT; Alcatel-Lucent Launch Long-Tail SMS Network

» IAB has announced that seven companies have received the OBA Certificate Of Compliance. The OBA is an initiative designed…

16 years ago