Compared to traditional media, digital is certainly fast moving, overtaking everything other than TV in about fifteen years, which is…
So. Finally. The UK is getting RTB traction. We’re starting to realise the wonderful promise of audience over context -…
Criteo is arguably the most successful re-targeting companies in Europe. Its CPC focused model has won it a lot of…
They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed…
It was announced this morning that Deutsche Post has acquired Nugg.ad for an undisclosed sum - but the figure is…
The WSJ ran a piece on the use of targeting in online advertising this week. The story is, to say…
Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of…
There was a certain amount of surprise and incredulity in the European ad industry when Wunderloop announced its bankruptcy at…
nugg.ad, a leading European player in behavioural targetting, recently moved into the UK market. ExchangeWire spoke to Ajay Daved, nugg.ad…
AudienceScience has agreed to buy Wunderloop for a reported eight figure sum. Wunderloop declared bankruptcy at the end of April…