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Targeting Archives - Page 103 of 107 - ExchangeWire.com

Targeting

Louisa Wong Says Aegis Will Take Strong Data Approach To Automated Buying

Louisa Wong has spent most of her career working on the supply-side, but recently crossed the rubicon to take up…

15 years ago

Normal Service Resumed As Specific Media Reiterates Commitment To Its Core Agency Business

It would see that normal service has been resumed. Specific Media remains committed to its core agency business. In an…

15 years ago

Jason Fairchild Discusses The Launch Of OpenX Enterprise, As It Looks To Close Loop On Optimisation Across Publisher Inventory

OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across…

15 years ago

Silvia Velasco Praga Discusses The Adnetik Offering In Spain And The Spanish Exchange Marketplace

The European display market is dominated by the UK, France and Germany. These three account for most of the spend…

15 years ago

Now Is Not The Time For Publishers To Throw Their Data Currency Down The Drain

Despite all the noise this week about paywalls and foolish walled iPad content strategies, I was struck by comments made…

15 years ago

Sociomantic Offering Real-Time Buying Platform To European E-commerce Advertisers

Sociomantic is a Berlin-based ad-tech company that offers a real-time buying solution for the European market. Dr. Thomas Nicolai, Managing…

15 years ago

Mathieu Roche Discusses The Weborama Data Solution For The European Display Market

In what is likely to be the break-out year for the data market in Europe, third party data providers are…

15 years ago

Insight On How The European Data Economy Is Impacting The Display Market

There is a massive debate going on in the European display space at the minute around data. Data is indeed…

15 years ago

Those 2011 Predications For The European Market In Full

I want to thank all the contributors to the end-of-year review series – and indeed all guest posters throughout 2010.…

15 years ago

Simon Aurik, CCO at Yieldivision, Talks About Positioning In The Market And The European Exchange Opportunity

Simon Aurik is Chief Commercial Officer at Yieldivision, a specialist exchange trader based out of the Netherlands. Here Simon talks…

15 years ago