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• What the Streaming Wars Mean for Advertisers

  3 years ago News

  

  The popularity of streaming services, coupled with CTV’s capabilities to collect detailed data on their users, make them an exciting landscape for advertisers to reach a vast audience with well-targeted and highly relevant ads. By 2020, the global number of [...]

• Sports Streaming Part 2: Future All-Stars?

  3 years ago News

  

  As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part two, we rundown which of the tech giants are [...]

• Sports Streaming Part One: The Major Leagues

  3 years ago News

  

  As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part one, we take a look at the biggest spenders, [...]

• Apple to Take Ads to Apple TV+?; European Commission Staff Banned from Using TikTok

  3 years ago News

  

  In today's ExchangeWire news digest: Apple may be working on an ad-supported tier for its Apple TV+ service; the European Commission bans TikTok use amongst staff over privacy concerns; and Amazon expands its ultra-fast delivery service. Ads may be coming to [...]

• Digital Video to Surpass Linear TV in US; EU Prepares to Probe Amazon-iRobot Deal

  3 years ago News

  

  In today's ExchangeWire news digest: digital video content is set to overtake linear TV in the US; EU regulators prepare to investigate Amazon's purchase of Roomba-maker iRobot Corp.; and Reddit faces legal action from the founder of WallStreetBets. Netflix, YouTube to [...]

• Warner Bros. Developing Free SVOD Service; UK Plans to Regulate BNPL Market

  3 years ago News

  

  In today's ExchangeWire news digest: Warner Bros. Discovery prepares a free, ad-supported streaming service; UK ministers announce plans to regulate BNPL schemes; and the EU launches a new initiative to protect tech start-ups from foreign buyouts. Warner Bros. to launch free [...]

• Microsoft, GitHub & OpenAI Appeal to Dismiss Lawsuit; UK Homes Cancel 2 Million Streaming Services

  3 years ago News

  

  In today's ExchangeWire news digest: Microsoft, GitHub, and Open AI appeal against a copyright infringement lawsuit; UK households cancelled over two million subscriptions to video-on-demand services last year; and China's Baidu is reportedly building its own AI-powered Chatbot. Microsoft, GitHub, and [...]

• Meta Sued over Ethiopia Hate Posts; Binance Boss Unalarmed by Mass Withdrawals

  3 years ago News

  

  In today's ExchangeWire digest: Ethiopian researchers and a Kenyan rights organisation have accused Meta of allowing inflammatory content to flourish on their platforms; the head of Binance remains calm after investors pulled more than USD $1bn from the company in [...]

• Will Audio Kill the Video Star?

  3 years ago News

  

  In a tumultuous year for tech, audio has boomed across markets and demographics. The global music streaming market is predicted to rise to USD$27.24bn (~£22.6bn) before the year is out, while 34% of the world’s population listens to at least [...]

• The Stack: Bob Iger Returns to Disney; Meta in Hot Water Again Over Collecting Users' Data

  3 years ago News

  

  This week: Disney reappoints Bob Iger as its CEO, Meta faces legal action in the UK for collecting user data against their wishes... Another dramatic week in ad tech began with the reappointment of Bob Iger as Disney CEO. Iger replaces [...]

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