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Sustainability Archives - Page 12 of 17 - ExchangeWire.com

Sustainability

Progressing Sustainability in Ad Tech: Interview with Curt Larson, Sharethrough

In this exclusive interview recorded at ATS London 2023, Curt Larson, chief product officer at Sharethrough, details the work currently…

2 years ago

MiQ Partners with Legacy Media to Leverage ESG Data for Enhanced Sustainability Offering in the UK

MiQ, the world’s largest global independent programmatic media partner for brands and agencies, is partnering with Legacy Media, a provider…

2 years ago

Good-Loop Launches New Tool That Enables Advertisers to Filter Out Carbon-Intensive Publishers

Purpose-led ad platform Good-Loop today (June 13th, 2023) launched a new tool that enables advertisers to significantly reduce the carbon…

2 years ago

Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3

Lumen Research, the global attention technology company, is today (June 8th, 2023) announcing the launch of a new carbon measurement…

2 years ago

IAB Europe Releases European Common Commitment for Sustainable Digital Advertising

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the release of a new…

2 years ago

Injecting Sustainability into Digital Advertising – Q&A with Greenbids

In this exclusive Q&A, ExchangeWire speaks to Guillaume Grimbert, CEO and co-founder of Greenbids on how sustainability can be pursued…

2 years ago

LoopMe Launches Next Generation of its Intelligent Marketplace

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (May 23rd, 2023) launched…

2 years ago

BMW & Media Experts Exceed Performance with Sharethrough’s Carbon-Neutral GreenPMPs™

Sharethrough, a leader in programmatic advertising, collaborated with Media Experts, to support the launch of BMW’s ‘Forces of Nature’ campaign…

2 years ago

IAB Europe Releases Guide to Attention in Digital Marketing

Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of ads daily, securing this attention is…

2 years ago

Adform Partners with Ad Net Zero to Strengthen Climate Commitment

Global integrated advertising platform, Adform, today (May 17th, 2023) announces its strategic partnership with Ad Net Zero, advertising’s response to…

2 years ago