With header bidding the norm at all top publishers, first-price auctions should be a matter of course, argues Kay Schneider (pictured…
In September, ad-optimisation company, Yieldbird, announced a new partnership with Brainly, an education technology publisher, which offers a unique platform for…
Publisher monetisation is a global challenge, but there isn't a global, one-size-fits-all solution. ExchangeWire speaks with Bartłomiej Chmiel (pictured below),…
Will programmatic buying and selling replace the need for sales teams? No, of course it won’t. However, it will require…
With transparency, arguably, being one of the hottest topics in the advertising field in 2017, PubMatic is standing firm on…
As the world becomes increasingly mobile-oriented, ensuring mobile publishers are capturing maximum yield is of great importance, and something mobile…
ExchangeWire speaks with ad tech industry veteran, Dominic Trigg, about his role as vice president EMEA at OpenX; the industry…
Rubicon Project (NYSE:RUBI) released its Q2 2017 earnings after close of trading on 1 August, with a positive outlook coming…
If you work for an agency trading desk, programmatic buying unit, or client trading desk you are already doing it;…
The UK’s media industry is at a precarious crossroads. There are regular reports in the press about the deterioration of…