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Supply Side Archives - Page 3 of 9 - ExchangeWire.com

Supply Side

Captured Clicks, Captured Minds: Unpacking the Currency of Attention in Ad Tech

We investigate the hottest new metric on the ad tech block - attention.  In an increasingly distracted world, one resource…

2 years ago

LoopMe Launches Next Generation of its Intelligent Marketplace

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (May 23rd, 2023) launched…

2 years ago

multilocal Expands Operations & Appoints New GM & Sales Director in APAC

multilocal, the supply-side expert, has appointed Justin Lim as the new general manager for its APAC operations, effective May 2023,…

2 years ago

Verve Group Appoint Michael Brooks as Chief Operating Officer

Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (September 7th, 2022) announced that Michael…

3 years ago

AdPlayer.Pro Firma Nuevas Asociaciones en el Lado de la Oferta

AdPlayer.Pro, el proveedor internacional de soluciones avanzadas de tecnología de publicidad en vídeo outstream informa sobre la expansión de las…

3 years ago

Smart AdServer Rebrands as Equativ

Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the…

3 years ago

IAS Study Finds More Media Experts to Invest in Supply Path Optimisation for 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (17 November) released their latest research, Perfecting…

4 years ago

Hivestack Launches Header Bidder for DOOH Publishers

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has opened up its Ad Server…

4 years ago

Xandr Partners with DAN to Launch Programmatic Supply Solution Dentsu Curate

Dentsu Aegis Network and Xandr, AT&T’s advanced advertising company, today announced a strategic partnership with the launch of Dentsu Curate. Dentsu…

5 years ago

IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released an Industry ‘Guide…

5 years ago