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Streaming Archives - Page 9 of 26 - ExchangeWire.com

Streaming

Disney+ Ad Tier Expands; Cadent to be Acquired by Novacap

In today's ExchangeWire news digest: Disney announce plans to expand their ad-supported streaming offering; advanced TV firm Cadent is set…

2 years ago

1-Year High for Roku Shares; Shopify Enhances Use of Generative AI

In today’s ExchangeWire news digest: Roku shares jump to a 1-year high following a positive quarterly forecast; Shopify expands its…

2 years ago

Meta Reports Ad Revenue Growth; Netflix Restructures Ad Partnership with Microsoft

In today's ExchangeWire news digest: Meta doubles down on metaverse spend as ad business shows recovery; Netflix reworks its ad…

2 years ago

DoubleVerify & Roku to Continue Joint Investigations into Ad Fraud Schemes in Streaming

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, and Roku, Inc., announced that the companies will…

2 years ago

Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023…

2 years ago

Soundwaves: the Current Landscape of Audio Advertising

In what continues to be a muted landscape for the tech industry, audio has only pumped up the volume. Having…

2 years ago

Brand Metrics Partners with XITE to Develop World-First CTV Measurement Solution

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering…

2 years ago

Good-Loop Adopts SeenThis’ Streaming Technology to Minimise Carbon Footprint of its Purpose-Led Ad Units

Ads-for-good platform Good-Loop today (June 14th, 2023) announces its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon…

2 years ago

Twitch Abandons Ad Rules After Backlash; Barcelona’s Limit to Ride-Hailing Apps Overturned by EU Court

In today's ExchangeWire news digest: Twitch trashes new advertising rules following backlash from streamers; EU overturns restrictions on ride-hailing apps…

2 years ago

Viaplay Ousts CEO as Revenue Plunges; ITV & Publicis Media Launch Addressable Audience Partnership

In today's ExchangeWire news digest: Viaplay drops its CEO as it reports a disappointing quarter; ITV and Publicis Media collaborate…

2 years ago