The popularity of streaming services, coupled with CTV’s capabilities to collect detailed data on their users, make them an exciting…
As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major…
As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major…
Magnite today (March 21st, 2023) unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future…
In today's ExchangeWire news digest: Apple may be working on an ad-supported tier for its Apple TV+ service; the European…
This week: AI investments skyrocket thanks to ChatGPT, Epic Games accuses Google of anticompetitive behaviour… Generative AI continued to dominate…
Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Magnite Streaming, a singular supply side platform that merges leading…
In today's ExchangeWire news digest: a provisional ruling from the CMA threatens Microsoft's purchase of Activision; Disney announces a major…
Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has unveiled the next generation of its attentionPLAN® solution. It…
In today's ExchangeWire news digest: Microsoft enhances its investment into OpenAI partnership; China's NFT platforms move into Hong Kong to…