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Strategy Archives - ExchangeWire.com

Strategy

It Works and Adsquare Unite to Innovate Out-of-Home Campaign Strategies

It Works, a pioneering force in the advertising industry, is excited to announce its recent partnership with Adsquare, a global…

1 year ago

Maximising Your Brand Marketing Strategy Around Major Sporting Events – Q&A with Katie Arena, Clinch

Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major…

1 year ago

59A Announces 258 Event

On September 7th, 2023, 59A is hosting a flagship event, 258, to showcase the exciting capabilities of custom algorithms. From…

2 years ago

ATS London 2023: Exploring the Intersection of Web3 and Law with Flavia Kenyon

As ATS London 2023 fast approaches, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre,…

2 years ago

Unlocking Actionable Insights for Video: Q&A with James Malins, Tremor Video

In association with Unruly In this exclusive Q&A with ExchangeWire, James Malins, chief revenue officer, Tremor Video, discusses the power…

2 years ago

AdKaora & Adgage Strike Exclusive Partnership with Anzu to Bring Intrinsic In-Game Ads to More Advertisers

AdKaora, a digital agency specialising in user-centric mobile advertising and proximity marketing, Adgage, a Spanish company specialising in mobile advertising…

3 years ago

Merkle Appoints Ellie Ratcliff to Director of EMEA Adobe Alliance

Today (June 8th 2022) Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Ellie Ratcliff…

3 years ago

Cheetah Digital Transforms Relationship Marketing for Sports Clubs

Cheetah Digital, a cross-channel customer engagement solution has revealed sports clubs are now leveraging innovative zero-party data strategies to connect…

3 years ago

Teads Announces Hire of Natalie Bastian as Global Chief Marketing Officer

Teads, the global media platform, announces the appointment of Natalie Bastian to chief marketing officer, to lead the company’s worldwide…

3 years ago

Clinch & Neustar Expand Partnership to Enhance Attribution with Real-time Engagement Data

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign management platform, today…

3 years ago