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• Passendo appoints Harry Charalambous as Head of Demand & International Growth

  4 years ago News

  

  Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as head of demand & international growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo's publisher clients; leading the [...]

• IAS Signal is Enhanced to Include Total Visibility Dashboard

  4 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (25th May 2022) announced enhancements to IAS Signal that will incorporate the Total Visibility (trademarked) solution via a new and improved dashboard. With this enhancement, clients can now access critical [...]

• Google Integrates with Lotame’s Panorama ID for Data-Rich Addressability

  4 years ago News

  

  Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, has announced that Google has authorised use of the Lotame Panorama ID within its supply-side platform (SSP).   With these integrations and multiple data partners supporting [...]

• The Future of Digital Advertising’s Media Supply Chain: Q&A with PubMatic

  4 years ago News

  

  Following his appearance at ATS Madrid, Cristian Coccia, Regional Vice President, Southern Europe and MENA at PubMatic, speaks to ExchangeWire about the current state of digital advertising's media supply chain, how it will adapt to new privacy regulations, and the role [...]

• VIOOH Announces Partnership with Health and Wellbeing Media Business Tonic Media Network

  4 years ago News

  

  Today (May 18th 2022), VIOOH, the leading global digital out of home (DOOH) marketplace, announced a new partnership with Australia’s largest health and wellbeing media network, Tonic Media Network.  The partnership gives Tonic Media Network access to VIOOH’s market-leading Supply-Side Platform [...]

• Gewista Presents its First Programmatic Out-of-Home Campaign in Partnership with VIOOH

  4 years ago News

  

  With its first programmatic out-of-home campaign, the out-of-home market leader, Gewista, is hitting another important milestone together with the leading global digital out-of-home marketplace, VIOOH, and MediaCom, as part of its digitisation journey. The first mover Coca-Cola relies on the [...]

• smartclip Acquires Realytics to Form Joint Offer and Accelerate the Convergence of Video Advertising Ecosystems

  4 years ago News

  

  smartclip, the adtech company of RTL Deutschland, today (12th May, 2022) announced the acquisition of Realytics, adtech pioneers spearheading the convergence between TV and digital in France and Europe. The combined adtech solutions will help to measure the impact of [...]

• Hivestack Partners with Billups to Launch Multi-Market Programmatic DOOH Campaign in Europe for Ace & Tate

  4 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, today announced a partnership with Billups, a privately held global OOH technology and managed services company. The partnership will see the first programmatic DOOH campaign launch [...]

• Webinar Announcement How to build the Optimal Monetisation Machine?

  4 years ago News

  

  Over the last few years, the number of demand partners has significantly increased, as has the number of SSPs used by each publisher, and it is now common for Publishers to work with over 20 different SSPs.  What this has meant [...]

• Anuncio de Seminario Web How to Build the Optimal Monetisation Machine?

  4 years ago News

  

  En los últimos años, el número de socios de demanda ha aumentado significativamente, al igual que el número de SSP utilizados por cada editor, y ahora es común que los editores trabajen con más de 20 SSP diferentes.  Esto ha significado [...]

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