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SSP Archives - Page 26 of 29 - ExchangeWire.com

SSP

Building the Big Data Infrastructure: IBM Discusses Its Cross-Brand and Cross-Industry Proposition In Digital Advertising

Kate Tickner works for IBM’s Big Data Solutions team and specialises in the Media and Entertainment industry, covering EMEA, with…

13 years ago

The Great Ad Tech Stack

The stack is the next big thing. Everyone wants to be a stack. Problem is, do we really know what…

13 years ago

The German Buy-Side View: Unique Digital's Dustin Deunert Gives The Agency Perspective On The Growth Of The Data-Driven Display Market

Dustin Deunert is the Real Time Bidding Manager at the uniquedigital agency in Hamburg. Here Deunert discusses the data-driven advertising…

13 years ago

European RTB Focus: Infectious Media Releases Its Spring European RTB Insight Report

Infectious Media today released its Insight Report looking into the Spring 2012 online advertising trends. It details how advertising prices…

13 years ago

EMEA Round-Up: Rocket Fuel Secures $50 Million in Funding; Adform Teams up with Yieldlab

Rocket Fuel Secures $50 Million in Funding to Fuel Global Growth Rocket Fuel, a leading provider of artificial intelligence advertising…

13 years ago

AppNexus CEO, Brian O'Kelley, Discusses The German Data-Driven Display Market

In an interview with ExchangeWire and Adzine, AppNexus CEO, Brian O'Kelley, discusses the evolution of digital advertising in Germany, and…

13 years ago

EMEA Round-Up: PubMatic collaborates with comScore to offer valuable “Viewability” metrics to premium Publishers; Cannes Lions Adds New Categories for 2012

PubMatic collaborates with comScore to offer valuable “Viewability” metrics to premium publishers PubMatic, a digital media platform for publishers, announced…

13 years ago

The Sales House Evolution: Why The German Sales House Model Fundamentally Differs From Its UK Version

The sales house used to be the predominant way of creators of content connecting with buyers of media space. The…

13 years ago