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SSP Archives - Page 24 of 29 - ExchangeWire.com

SSP

Google's New Attribution Roll-out: a Cross-Industry Reaction

As reported earlier this week, Google recently launched an update to its DFA reporting suite with the addition of attribution…

13 years ago

Stuart Byrne Gives the Auditor's Perspective on the Viewability Shake-up

Stuart Byrne is Ebiquity’s UK Head of Digital To see or not to see, that is the question. Too many…

13 years ago

ZenithOptimedia Global Advertising Report: 4.6% Growth in 2013, Led by Developing Markets & Digital Media

ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2013, reaching US$525bn by the end of the year. As has…

13 years ago

Gianluca Carrera, VP Intl, MD Europe, PubMatic, Discusses Their European Expansion And Publisher Solutions

Do you believe PubMatic was late to Europe? Has this impacted your current market share? PubMatic was later than other…

13 years ago

Whitepaper: Outlook on European Display Advertising Trends, by Clipperton Finance

Online advertising spend has displayed significant growth over the last 10 years and analysts expect this trend to continue. However,…

13 years ago

Wayne Blodwell, Client Digital Partner at Universal McCann, 'Programmatic Buying – It needs to be split in two'

Wayne is a Client Digital Partner at UM International, working across all digital channels within the EMEA region for a…

13 years ago

ATS London Wrap-Up

SECTION I: PREMIUM & BRANDING IN THE PROGRAMMATIC ERA KEYNOTE 1: Our first keynote speaker of the day was Neal…

13 years ago

Video: ATS London, Thoughts on the Day and Programmatic Premium

Improve Digital interviewed some of our panelists and speakers during Tuesday's ATS London event at the BFI. *COMING SOON* Watch…

13 years ago

Dr. Martin Enderle, Deutsche Telekom, Discusses the Future of RTB for German Sales Houses

Can you give an overview of the Deutsche Telekom sales house proposition? How diversified is the business? With InteractiveMedia being…

13 years ago