To date, behavioural retargeting companies have required marketers to play by their rules and operate within their restrictive templates (and…
ExchangeWire have been watching the emerging Russian market with interest. Looking to gain some insight into how things are developing,…
Joelle Frijters co-founded Improve Digital in Amsterdam in 2007, since then, the company has now grown to have an international…
ExchangeWire CEO Ciaran O’Kane sat down with Neal Mohan, VP of Display at Google, during a fireside chat at ATS…
The adoption of real-time advertising in the UK and Europe is becoming mainstream. Effective real-time bidding (RTB) campaigns have been…
ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in…
Let’s face it. We’re an industry that loves a good buzzword. We latch on to certain terms as if our…
Gamned, an international real-time trading technology company based in France, are positioning themselves to bring RTB campaigns and technology-based advertising…
Rob Brett is Head of Data Trading and Commercial Analysis at Future Publishing. Here he discusses how publishers can make…
Retargeting in mobile has often been the nirvana for many buyers but the ability to execute has often been found…