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SSP Archives - Page 22 of 29 - ExchangeWire.com

SSP

IDG Moving Into Programmatic: How B2B Publishers Are Also Embracing Real-Time Technology

IDG UK (part of the International Data Group), the UK's leading technology publisher with publications such as PC Advisor, Computerworld…

13 years ago

Cindy Deng, MD APAC for Turn, Discusses Their Recent Launch in Hong Kong & Expansion Across APAC

Cindy Deng is MD APAC for Turn. Here she discusses Turn's recent launch in Hong Kong and the roll out…

13 years ago

'The Year Ahead for Mobile', by Sultan Khan, CEO & Co-founder of Admaxim

For the many pundits who anxiously forecasted the ‘Year of Mobile’, 2012 has provided some relief. Figures released by the…

13 years ago

Is the Coming Facebook Ad Network a Good Move for Anyone?

Ad tech is a funny business. Experts and onlookers alike have been hammering the concept of ad networks for the…

13 years ago

'Mobile RTB Can Unlock the Potential of all Digital Advertising', by Wes Biggs, CTO & Co-founder, Adfonic

You wake up. You check your mobile phone. You see an advert for that tasty Toyota model you’ve been checking…

13 years ago

News Ltd’s Jason Barnes Discusses Rubicon Deal In Australia, And The Publisher’s Approach To Programmatic Trading

Jason Barnes is the Head of Commercial Development at News Limited. Here he discusses the Rubicon Project partnership, trends in…

13 years ago

Pubmatic’s Paul Shepherd Discusses The Roll Out Of The SSP Solution In APAC, And The Momentum He’s Seeing In The Local Market

There are signs that the data-driven ad market in APAC is gathering momentum. With a number of US vendors now…

13 years ago

France Continues to Scale Programmatic Premium: StickyAds Launches Premium Video Exchange Called stickyXchange

The subject of ‘programmatic premium’ may still be surrounded by ambiguity and ill-definition, but the French RTB market nevertheless is…

13 years ago

'In-App Ads: New Realities & Maximised Profits', by Adam Jablonski, CEO of Epom

Ads Get into Apps, In-App Ads Get to the Top It probably wouldn’t be an exaggeration to say that the…

13 years ago

Julien Gardes Discusses The Data-Driven Ad Market In France And Rubicon's Relationship With La Place Media

This year's ATS Paris was ExchangeWire's biggest event yet in France. The data-driven ad market is growing fast, and is…

13 years ago