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SSP Archives - Page 21 of 29 - ExchangeWire.com

SSP

Neal Mohan Discusses The Recent Changes To The DoubleClick Ad Exchange

Google announced last week that it was making a number of changes to its DoubleClick Ad Exchange, as it continues…

12 years ago

Nordic RTB-Adoption On The Rise: Industry Reaction

The Rubicon Project recently released some localised data in its Nordic RTB Market Growth blog post. At ATS Stockholm last…

12 years ago

Adform RTB European Trend Report

With the RTB market expected to be worth $20 billion by 2015, new findings from Adform have revealed that CPM…

12 years ago

Online Advertising Climate in Germany: the adscale Analyzer 1/2013

The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing,…

12 years ago

DAC Asia’s President & CEO, Yutaka Shimizu, Discusses DAC’s Entrance into SE Asia Market

In recent years, Japanese ad technology firms have announced their business alliance in ASEAN markets one after another, revealing a…

12 years ago

#TraderTalkTV Is Coming To Paris For Filming On March 06

TraderTalk TV is coming to Paris on March 06. TarderTalk TV provides the visual overview of the granular aspects of…

12 years ago

Programmatic Premium Explained: How An Automated Direct Sales Platform Works & Why It Could Help Publishers Unlock The Value Of Premium

There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it…

13 years ago

Chetan Kulkarni, Co-founder & CEO, Vizury Interactive, Discusses Their ‘Glogal’ Strategy & the Value of Personalised Targeting

Established in 2008, Vizury is a privately-held CRM company headquartered in Bangalore, India with operations in China, Australia, South East…

13 years ago

‘The Mobile DSP & RTB APAC Market Opportunity’, by Carl Costa, GM & MD APAC, StrikeAd

Big publishers have generally been a bit slow to the mobile party, hence mobile has grown out in a distinct…

13 years ago