While everyone in the advertising industry is talking about technologies, such as data management platforms, and have an opinion regarding…
According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its…
The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies…
IPONWEB launches its BidSwitch today at DMEXCO. With the number of bidders and customised solutions exploding, BidSwitch is seen as…
Background: Sambreel’s AdWare was Ostensibly Shut Down Last Year. On December 9, 2011, the Wall Street Journal called Sambreel out for…
ExchangeWire hosted a panel at ATS London 2011 discussing the death of the media plan. While it was hubris to…
PubMatic's Rob Jonas discusses how APAC publishers can learn from the "mistakes" of Incumbent markets, and put the right strategies…
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it…
Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies,…
In 2002, less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses…