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SSP Archives - Page 13 of 29 - ExchangeWire.com

SSP

Follow the Market: Why Mobile’s Future is on the Demand Side

There was a time, not too long ago, when venture capital flowed freely into the ad tech space and vendors…

8 years ago

Programmatic in DACH is Happening, Slowly But Surely: Q&A with Frederike Voss, CEO, orbyd

The DACH region, made up of Germany, Austria, and Switzerland tends to play by its own rules when it comes…

9 years ago

Publisher Co-ops in Southern Europe: Q&A with Marco Guglielmin, CRO, Zodiak Advertising

Each market has a different approach to programmatic buying and selling and markets less often heard about, such as Italy…

9 years ago

Mobile Engagement Boosts Facebook Revenues

Yesterday (2, October 2016), Facebook, Criteo, and Rubicon Project posted their Q3 2016 financial results, for the year ended 30…

9 years ago

AdBlock Plus Launches SSP; New Targeting Options for Snapchat

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus…

9 years ago

Ex-Fintech Engineers Launch New Native SSP: Q&A with Simon Gilbert, CEO, Patrius

There's a new native SSP in town and it's been built by ex-fintech engineers. Still working with beta partners, but…

9 years ago

It’s R.I.P for SSPs: Here’s Why

SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory…

9 years ago

Rubicon Project Revenue up 33%; Rocket Fuel’s Struggle Continues

Yesterday (2 August), Rocket Fuel (the ad network desperately trying to transform itself into a software company) reported a loss of USD$16.7m…

9 years ago

Equinix Sells Data Centres; PubNative’s New Mobile Native Mediation Tool

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another…

9 years ago

Tremors in the UK Video SSP Market

Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK…

9 years ago