Video discovery company Primis has announced an upgrade in their monetisation, now giving publishers an Out of the Box RTB…
Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and…
Broadsign, a leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
PubNative GmbH announced today that it has started trading programmatic (RTB) transactions with Japanese SSP fluct (HQ Tokyo, CEO Ken…
Broadsign, a leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate…
Whilst the ads.txt file, a simple text file used for listing approved ad agencies, has become an increasingly popular way…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
HIRO is a technology company that offers video-based marketing solutions and products for publishers and advertisers. ExchangeWire caught up with…
Compliancy with the new regulations on data usage in the EU is not an issue that can be resolved by…