We take a look at the transformative impact of social commerce in APAC, exploring the unique conditions fuelling its meteoric…
On today’s ExchangeWire digest: 93% of 18-24 Year Olds Engage with Sport on Socials; X Strikes Deal with WWE; Google…
Is this the beginning of the end for big ad spend on Musk’s X? “Go f*** yourself.” Advertisers everywhere will…
On today’s ExchangeWire digest: 63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates;…
From Meta launching an ad-free subscription service as a workaround to European data laws, to Elon Musk’s continued torrent of…
In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field:…
ArcSpan, the real-time audience data monetisation platform delivering AI-driven dynamic audience segmentation, has announced the integration of several social media…
In today's ExchangeWire news digest: China's Baichuan amasses USD£300m (~£246m) in funding; Amazon announces it will launch in South Africa…
In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares…
In today's ExchangeWire news digest: TikTok responds to EU's call to remove misinformation on Israel-Gaza; new research finds US teens…