Snap (NYSE: SNAP) had a disappointing start on Wall Street, and yesterday (10 August) Snap Inc. Q2 2017 results missed analysts'…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Brands are fast discovering the power and opportunity of influencer marketing. They’re realising that they can boost online visibility and…
With global ad revenue wasted on fraudulent traffic reaching into double-figure billions in 2017, ad fraud remains an issue in the…
An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable…
Consumers in Southeast Asia have taken to video somewhat differently from their global counterparts; so marketers need to tune into…
We see reports about the challenges the high street is facing daily. Most recently, the BRC’s post-Christmas sales showed the…
What was the first social network you fired up this morning? Whether it was Instagram, Twitter, or Facebook – chances…
The advertising world today is still running on old models that need to evolve with technological advancements, so marketers finally…
Can publishers expect to rely on the same volumes of homepage traffic that they historically enjoyed? With readers discovering content…