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Social Media Archives - Page 19 of 33 - ExchangeWire.com

Social Media

APAC Ad Spend to Climb 4.2% in 2018; AU Agency Ad Bookings Hit £4.1bn

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

The End of Dark Posts will Grow Social Media Advertising: Q&A with Lux Narayan, CEO, Unmetric

Dark posts - essentially micro-targeting within a black box environment on social media - have been a huge boon to…

8 years ago

You Could Be Wasting Half of Your Marketing Spend

Tracking marketing spend and measuring results of campaigns to create actionable insights is a challenge that the marketing industry famously…

8 years ago

Pin Your Marketing Hopes on Pinterest

Pinterest describes itself as a catalogue of ideas and has been on a mission to inspire people since 2010. Considering…

8 years ago

Now & Next: Mobile Gaming

Think you might be obsessed with gaming on your mobile? You’re not alone. - In 2016, 53% of South Korean…

8 years ago

Online Video Spend Overtakes Banner Ads for First Time

Mobile now accounts for 43% of digital advertising, finds results from the IAB’s latest Digital Adspend report. Mobile’s year-on-year growth…

8 years ago

Connected TV Tunes Up AU Video Inventory; China Social Ad Potential Largely Untapped

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

TV Ads Have Diminishing Influence in AU; China Video Ads Climb to £966m in 1Q2017

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago