The role of an agency media planner and buyer is going through an evolution. Deals over the phone and signed…
Women make it in technology. It happens every day. Deservedly so, the spotlight has historically focussed on high-profile women, such…
Expansion into the US is an aspiration for many budding ad tech companies that have put down roots in EU…
Developments in technology are accelerating at a huge rate. To deliver efficient and effective advertising, brands need to keep up…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
The current debate around commercial media is dominated by technology. Yet people remain the industry’s lifeblood, and culture its driving…
Today (7 December) ExchangeWire has announced the appointment of Lindsay Rowntree (pictured) as head of content. Rowntree joins the growing,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
This week’s LATAM RoundUp brings the latest information of the WPP Group buyout in Brazil with the acquisition of Jüssi;…
The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches…