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Search Archives - Page 4 of 11 - ExchangeWire.com

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How DTC Brands Are Using Programmatic for Business Growth

DTC brands are usually digital-first in their nature and have ambitious growth targets – this means they need to acquire…

6 years ago

Industry Comment: Search & Social to Be Driving Force Behind Global Ad Spend Growth

Zenith released its latest ad expenditure report on Monday, 24 September, finding, perhaps surprisingly to some, that paid search and…

7 years ago

B2B Marketers Embracing Programmatic in 2018; Value Chain Transparency Must Improve

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…

8 years ago

Pooling Data is Essential to Improving the Shopper Experience; More People Are Booking with Travel Apps

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…

8 years ago

11 Seconds to Effectively Target APAC Travellers

Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely…

8 years ago

Digital is Driving UK Ad Spend’s Growth, But Times Are Still Tough

In a period of economic uncertainty, the outlook for ad spend in the UK has been unfavourable of late; yet…

8 years ago

Google’s Search Downgrade Inspires Innovative Solutions

The one thing in the advertising industry that’s constant, is change. And companies like Google are always changing the rules…

8 years ago

From Gogglebox to Googlebox: Understanding TV Triggers for Mobile Search

Watching TV with a mobile in your hand is what marketers have commonly referred to as 'second screening'. We like…

8 years ago

Brands Must Mind Search Nuances in APAC

Most established businesses are well aware that Asia is not a homogeneous region and comprises markets that each require a…

8 years ago

Most APAC Buyers Boycott Brands That Misuse Data; Mobile Poised to Lead China Ad Spend

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago