In association with Kevel In the ever-evolving landscape of retail and ecommerce, one thing is quite clear: to compete with…
As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of…
Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB…
In association with Rakuten Advertising In this exclusive interview ahead of ATS Madrid 2023, ExchangeWire speaks to Giovina Di Tonno,…
In today's ExchangeWire news digest: the Irish Council for Civil Liberties sue the IAB Tech Lab over the data-sharing practices…
Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create…
TheViewPoint has integrated Header Bidding technology, providing publishers with the ability to receive bids from multiple SSPs simultaneously. TheViewPoint, a…
In today's ExchangeWire news digest: Google threatens to withdraw their Search feature from Australia in response to the News Media…
In today's ExchangeWire news digest: the FTC and US state attorneys general file a fresh antitrust suit calling for a…
MGID, a global pioneer in native advertising, announced today their partnership with RTB House, a trusted MarTech company offering sophisticated retargeting…