A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in…
We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having…
ID5, the market-leading identity provider, in partnership with technology pioneer MediaMath, today (August 9th, 2022) announced that they enabled IBM…
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions…
The industry is literally being held together with a thin layer of ad tech adhesive tape, namely the Chrome browser.…
ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
Segmenting your audience effectively is one of the most important components of a mobile retargeting strategy, writes Alexei Chemenda (pictured…
Retargeting is a hugely powerful tool within mobile gaming to reactivate lapsed players, but there are many gaming marketers who…
It would be foolish to underestimate the power of app retargeting to engage with your mobile gaming app users. As…