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Retail Media Archives - Page 7 of 11 - ExchangeWire.com

Retail Media

Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models

On today’s ExchangeWire digest: Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement;…

1 year ago

IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has published the first version of…

1 year ago

DoubleVerify Report on Retail Media Networks Exposes Key Trends & Opportunities for Advertisers in 2024

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 7th, 2023) released its state…

2 years ago

Nexta Announces its New Retail Media Solution & Partnership With  Danish Retailer Dagrofa

Nexta, a leading provider of Ad tech solutions to scale personalised advertising, today (December 7th, 2023) announced the launch of…

2 years ago

Zitcha & Broadsign Partner to Drive Global In-Store Retail Media Market  

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The…

2 years ago

Google paid USD$26bn for default search engine status; Buzzfeed in talks to sell Complex Networks

In today’s ExchangeWire news digest: Google paid USD$26.3bn (£21.7bn) for default search engine status in 2021; Omnicom acquires Flywheel for…

2 years ago

The Ad Tech Optimist

Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to…

2 years ago

LiveRamp Partners with Co-op to Enhance Relevancy in its Retail Media Offering

 LiveRamp, the leading data collaboration platform, today announced a partnership with one of the UK’s largest consumer co-operatives, Co-op, to turbocharge…

2 years ago

New Study by PubMatic Finds Technology Providers Are Key to Driving Commerce Media Success

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 19th, 2023) released a new…

2 years ago

Industry Review 2024: Retail Media to Continue Stellar Rise?

ExchangeWire’s Industry Review is back, where we take a look at the top trends for an era-defining year. Retail media…

2 years ago