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Retail Media Archives - Page 6 of 11 - ExchangeWire.com

Retail Media

IAB Europe Releases Final European Retail Media Measurement Standards

Today (April 25th, 2024), IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to…

1 year ago

Kevel Certified as a Most Loved Workplace

Kevel has become certified as a Most Loved Workplace® backed by the research and analysis of Best Practice Institute (BPI).…

1 year ago

Making Retail Media at Scale Possible

In association with Kevel In the ever-evolving landscape of retail and ecommerce, one thing is quite clear: to compete with…

1 year ago

Kevel Announces Retail Media Cloud™ Ushering in the Age of Differentiation for Retail Media Networks

Kevel, the API-led ad-serving company, is announcing its new solution: the Kevel Retail Media Cloud™ to deepen its retail media…

1 year ago

The Rise of Retail Media Networks

Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some…

1 year ago

Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues

This week on the ExchangeWire Stack: Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad…

1 year ago

CTV & Retail Media: Examining the Walmart-Vizio Acquisition

CTV and retail media - two of the key pillars for 2024 across the media, marketing, and e-commerce industries. Therefore,…

1 year ago

IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

Today, (February 29th, 2024) IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, published the…

1 year ago

Retail Media is Fastest Growing Form of Ad Spend; Microsoft’s Deal with Mistral AI Faces EU Scrutiny; Investors Push Apple for AI Transparency

On today’s ExchangeWire digest: Retail Media is Fastest Growing Form of Ad Spend; Microsoft’s Deal with Mistral AI Faces EU…

1 year ago

Nexta.io Appoints Frederik Birk to Lead Retail Media Division, Spearheading growth in the Nordics & Europe

Nexta.io, a leading ad tech company headquartered in Denmark, is pleased to announce the appointment of Frederik Birk as the…

1 year ago