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Retail Media Archives - Page 4 of 11 - ExchangeWire.com

Retail Media

Google Ordered to Open Play Store to Rivals; Microsoft Shutting Down Retail Media Platform; Channel 4 Testing Enhanced Advertising Marketplace

Today’s news: Google Ordered to Open Play Store to Rivals; Microsoft Shutting Down Retail Media Platform; Channel 4 Testing Enhanced…

1 year ago

Kevel Partners with the World’s Largest Home Improvement Retailer Orange Apron Media

Kevel, the API-first ad-serving company, is formally announcing its partnership with The Home Depot to support the in-house transformation of…

1 year ago

Equativ Expands Retail Media Division with Kamino Retail Acquisition

Equativ, the global independent ad tech company, announced the strategic acquisition of Kamino Retail, the flexible and agnostic on-site retail…

1 year ago

Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New CA Law Targets Digital Goods Purchases

Today’s news: Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads…

1 year ago

“Most companies in retail media have hit some kind of ceiling,” Defining the Future of Commerce with Andreas Reiffen, Pentaleap

Retail media is emerging as a powerful tool for retailers and brands, transforming how they connect with consumers and generate…

1 year ago

DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media

DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known…

1 year ago

Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The Observer

Today’s news: Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The…

1 year ago

Sky Betting and Gaming Caught in Cookie Chaos; TikTok Takes On the US; IAB’s New Retail Media Standards

Today’s news: Sky Betting and Gaming Caught in Cookie Chaos; TikTok Takes On the US; IAB’s New Retail Media Standards…

1 year ago

Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates

Today’s news: Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates  Leading…

1 year ago

Google v Yelp; Telegram falls foul of EU regulators; Retail Media Spend Growing

Yelp is taking Google on, Telegram falls foul of EU regulators, and retail media spend growing.. Yelp is taking on…

1 year ago