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• 75% of Pandemic-Driven Increase in Mobile Gaming Activity Will Persist Indefinitely, According to New IDC and LoopMe Report

  5 years ago News

  

  LoopMe, the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and advisory services, today announced the results of a global consumer survey that assessed how mobile gaming activity is likely to be affected after the COVID-19 pandemic subsides. The survey [...]

• New Cookieless Research from Captify and Advertiser Perceptions Reveals Marketers Lack Confidence in Standard Contextual Targeting

  5 years ago News

  

  With third-party cookies set to disappear in 2022, top advertisers focused on digital media buying and planning express concerns around driving high-performing marketing plans and demand more advanced first-party data solutions in market, according to a new research report from [...]

• Study from VDX.tv Finds Video Advertising More Effective Across Combination of CTV, Desktop & Mobile Devices

  5 years ago News

  

  VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, has released a research study, “The Bigger Picture: Why Effective Video Advertising Requires a Synergy Across CTV, Desktop & Mobile Devices”, that illustrates how using video [...]

• Australian Consumers Prefer Connected TV Ad Experiences Over Linear TV, IAS Report Finds

  5 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today released new research on connected TV (CTV) trends, exploring Australian viewers’ habits when it comes to streaming content and ads.  A staple in media strategies for decades, linear TV [...]

• New Research Reveals Stark Gap in Diverse and Inclusive Language Targeting on YouTube

  5 years ago News

  

  Channel Factory, the global brand suitability and ad performance platform for YouTube, has announced the results of recent research into inclusive advertising practices on YouTube. It has looked at the diverse range of languages spoken in the UK and consumer [...]

• Xandr and IAB Europe Release Guide on Curated Marketplaces

  5 years ago News

  

  Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, today released an industry report called ‘Demystifying the curated marketplaces: a guide for buyers to drive efficient supply strategies’ and the results of a region-wide industry survey on curated marketplaces [...]

• Payment Solution Providers Losing Out on Millions in New Business Without Strong Digital Marketing Strategy

  5 years ago News

  

  Tug, a leading digital performance marketing agency, has announced new research which reveals that over half (54%) of UK businesses are planning to change their payments solution in the next six months. Yet many decision makers are unsure of – [...]

• 67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

  5 years ago News

  

  More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV.  That’s according to new research released today by leading ad platform Unruly, which also revealed that 100% of media agencies and 77% of brands plan to invest more in CTV over the next 12 months. The new study by Unruly - a company that [...]

• New Channel Factory Survey Finds That 69% of Consumers Prefer to Buy from Brands Committed to Socially Conscious Causes

  5 years ago News

  

  A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products, according to a study released by Channel Factory, the global brand suitability and ad performance platform for YouTube. The company [...]

• Contextual Relevance is Critical to Consumers in Singapore and Other Key APAC markets - IAS Power of Context Research Reveals

  5 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today released a new research study, The Power of Context in APAC, surveying over 2,000 consumers in Singapore, Indonesia, Australia, and Japan. This report from IAS explores how context [...]

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