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Meetrics Viewability Benchmarks Q3/2021
Im dritten Quartal 2021 stiegen die Sichtbarkeitsraten von Display-Werbung während die Raten bei Bewegtbildwerbung fielen. Auffällig ist die hohe Volatilität der Sichtbarkeitsraten, wenn man sowohl verschiedene Werbeformate miteinander vergleicht, als auch Werbeformate zu unterschiedlichen Zeiträumen betrachtet. Die Sichtbarkeitsraten einzelner Werbeformate sind [...]
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Meetrics Viewability Benchmarks Q3/2021
Both video and display ads were less visible in the third quarter of 2021. The high volatility of the viewability rates is striking when comparing different advertising formats with each other as well as when looking at ad formats at [...]
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A Holiday Season of Post Lockdown Revenge Shopping is Here
According to new research from Channel Factory, 53% of consumers said that coronavrius will not impact their purchase decisions - compared to the 65% of consumers who said that coronavirus would impact their purchase decisions in 2020. Shoppers are eager to [...]
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Majority of UK shoppers to Opt for Sustainable Retail Brands During Black Friday, Cyber Monday and Christmas
Tug, a leading digital performance marketing agency, today (14 October) launched new research identifying UK consumer shopping preferences during the Golden Quarter. The study found that the majority (67%) of Brits pay attention to the sustainability and environmental efforts of [...]
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Publishers and Brands View Commerce Content as a Key Revenue Driver
impact.com, the leading global partnership management platform supporting over 480K active partnerships for more than 1,800 clients, today (13 October) released two new research reports that reveal key drivers for commerce content and the massive revenue opportunity it presents for [...]
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PMP Trends in the UK
Adomik, the leading ad tech software developer and provider of smart advertising analytics for publishers, has released a market study revealing PMP trends in the UK programmatic market and focusing on market seasonality, in particular during the last quarter of [...]
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Insights and Analytics - Sublime Expands its Research and Analytics Solutions for Brands
Sublime, part of Azerion Group, and creative advertising solutions specialist, announce the expansion of its services with a full new suite of Insights and Analytics capabilities as well the creation of a dedicated department. As digital advertising is focused on standard [...]
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OMD Sees Campaign Results Skyrocket by Using IAS Automated Tag with Google
Integral Ad Science (NASDAQ: IAS), a global leader in digital media quality, and OMD, the world's largest media network, today announced a case study on time saved and ROI achieved for two of OMD New Zealand's biggest clients by using [...]
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Telco Intelligence and the Future of Digital Identity: Detailed Strategic Report Released by Novatiq
Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has released an in-depth report into the strategic options available to telecommunications networks when considering the digital marketing industry opportunity, and what this will mean for the martech [...]
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