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Research Archives - Page 8 of 27 - ExchangeWire.com

Research

TikTok Political Content More Confusing & Less Likely to be Trusted, According to New Research

People are less likely to trust political content posted on TikTok and find it more confusing than other digital channels.That's…

2 years ago

Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53%

Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to…

2 years ago

Teads’ Research Finds Over One in Five UK Households Have Cancelled Streaming Subscriptions Due to Price Concerns

A new report from Teads, the global media platform, reveals that 21% of UK households have cancelled some of their…

2 years ago

57% of Nano Gen Z Panel Respondents Say Rising Living Costs Directly Impact Their Finances

Nano Interactive, leader in ID-free targeting solutions, has released the findings from its Gen Z panel survey, which sheds light…

2 years ago

Pubstack Unveils Q1 2024 Programmatic Data Benchmark

Pubstack, a leading ad management platform for web publishers, is excited to announce the release of its highly anticipated 'Programmatic…

2 years ago

IAB Europe & Microsoft Advertising’s Study Unlocks Gen AI’s Impact on Digital Ad Professionals

Today,(April 30th, 2024) IAB Europe, in partnership with Microsoft Advertising, released their first research study on Generative Artificial Intelligence (Gen…

2 years ago

Clicks & shifts: Yahoo Study Reveals Daily Habits & Perceptions Towards Mobile Apps & Digital Services in Singapore

Clicks and Shifts: Yahoo Singapore Digital Study, delved deep into the daily habits and perceptions of 1,500 users in Singapore…

2 years ago

LG Ads Research: 7 in 10 CTV Users Prefer Streaming Free Ad-Supported Streaming TV

Sixty nine per cent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid…

2 years ago

IAB Europe Unveils First-Ever Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising

Today (March 26th, 2024), IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has published…

2 years ago

Snap & OMD Partner with Amplified Intelligence to Make AR Attention Measurable

Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to…

2 years ago