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Research Archives - Page 8 of 27 - ExchangeWire.com

Research

Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53%

Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to…

1 year ago

Teads’ Research Finds Over One in Five UK Households Have Cancelled Streaming Subscriptions Due to Price Concerns

A new report from Teads, the global media platform, reveals that 21% of UK households have cancelled some of their…

1 year ago

57% of Nano Gen Z Panel Respondents Say Rising Living Costs Directly Impact Their Finances

Nano Interactive, leader in ID-free targeting solutions, has released the findings from its Gen Z panel survey, which sheds light…

1 year ago

Pubstack Unveils Q1 2024 Programmatic Data Benchmark

Pubstack, a leading ad management platform for web publishers, is excited to announce the release of its highly anticipated 'Programmatic…

1 year ago

IAB Europe & Microsoft Advertising’s Study Unlocks Gen AI’s Impact on Digital Ad Professionals

Today,(April 30th, 2024) IAB Europe, in partnership with Microsoft Advertising, released their first research study on Generative Artificial Intelligence (Gen…

1 year ago

Clicks & shifts: Yahoo Study Reveals Daily Habits & Perceptions Towards Mobile Apps & Digital Services in Singapore

Clicks and Shifts: Yahoo Singapore Digital Study, delved deep into the daily habits and perceptions of 1,500 users in Singapore…

1 year ago

LG Ads Research: 7 in 10 CTV Users Prefer Streaming Free Ad-Supported Streaming TV

Sixty nine per cent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid…

1 year ago

IAB Europe Unveils First-Ever Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising

Today (March 26th, 2024), IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has published…

1 year ago

Snap & OMD Partner with Amplified Intelligence to Make AR Attention Measurable

Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to…

1 year ago

Programmatic DOOH Shakes Off its Nascent Label & Enters the Mainstream

For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the…

1 year ago