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Research Archives - Page 7 of 27 - ExchangeWire.com

Research

IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe

IAB Europe, the leading European-level industry association for the digital advertising industry, has today (July 23rd, 2024) released the first…

12 months ago

New research by DoubleVerify indicates UK is underperforming in Brand Suitability

DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, has revealed findings from its eighth annual…

1 year ago

GroupM Minimised Programmatic Video Campaign Carbon Emissions with PubMatic & SeenThis

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, GroupM, and adaptive streaming specialist, SeenThis announced…

1 year ago

Adelaide Strengthens Team with Claire Browne as New Head of Research

Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional…

1 year ago

Only 48% of UK Publishers are Actively Preparing for the Cookieless Future – New Teads’ Study Finds

The transition to a cookieless digital landscape has already taken significant strides, despite the delay in Google's phase-out of third-party…

1 year ago

Optimal Attention™: New Study Highlights Metric’s Key Role in Driving Brand Outcomes

Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today (June 27th, 2024) announced the…

1 year ago

Adidas Campaign Starring England Star Jude Bellingham Tops List Of Most Emotionally Engaging EURO 2024 Ads

You can’t keep England football star Jude Bellingham out of the headlines at the moment. Not content with playing a…

1 year ago

NHS Policy Set to Decide 2024 UK Election

The future of UK healthcare will play a key role in how people vote next month, data today (June 21st,…

1 year ago

New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation

Taboola, a global leader in powering recommendations for the open web, today (June 12th, 2024) announced results from study conducted…

1 year ago

TikTok Political Content More Confusing & Less Likely to be Trusted, According to New Research

People are less likely to trust political content posted on TikTok and find it more confusing than other digital channels.That's…

1 year ago