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Research Archives - Page 3 of 27 - ExchangeWire.com

Research

Yahoo DSP Survey: Singapore Marketers’ Conversion Strategies at Risk with Data Complacency

Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in the advertising…

7 months ago

Nexxen & MAGNA Report Finds Using Audience Data to Inform CTV Creative Optimisation Increases Lower Funnel Impact

MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with deep…

7 months ago

Opti Digital Reports eCPM 36% Higher on Black Friday Compared to November Averages

Black Friday continues to dominate as a pivotal moment for both publishers and advertisers, driving significant opportunities across the digital…

8 months ago

Teleflora Festive Campaign “The Power Of Wishes” Is Most Emotionally Engaging Global Holiday Ad

A heartwarming campaign from floral delivery service Teleflora featuring a hospitalised boy and a magical snowman is the most emotionally…

8 months ago

Pentaleap Unveils H2 2024 Sponsored Products Benchmarks Report with Colosseum Strategy

Pentaleap, a leading retail media technology provider, proudly announces the release of the 3rd edition of its H2 2024 Sponsored…

8 months ago

A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss

Nano, a leader in intent-driven planning and targeting, has announced that it has reached more than 60 Intent Personas on…

8 months ago

The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards

Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu…

8 months ago

John Lewis Wins UK Christmas Ad Battle After “The Gifting Hour” Generates Most Intense Positive Emotions

John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative effectiveness…

8 months ago

Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit

Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of…

8 months ago

New Picnic Study Reveals Clearpay Boosts Brand Consideration with New Quality Media Technology

Picnic, in collaboration with Goodstuff, have unveiled the results of a digital study that highlights the importance of media quality…

8 months ago