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Research Archives - Page 26 of 27 - ExchangeWire.com

Research

68% of UK Marketers Believe the Future of Advertising Relies on Multiple Interoperable ID Solutions

Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today…

4 years ago

Pubstack Survey Reveals the Top 3 Publisher Priorities for 2021

The ad tech industry has seen its fair share of changes over the last decade, marked by substantial yearly shifts…

4 years ago

IAB Europe Survey Reveals Disconnect Between Importance of Post-Cookie Era Solutions and Business Readiness

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its comprehensively updated ‘Guide to…

4 years ago

Ad Tech Responds to IPA Bellwether Q4 2020 Report

Whilst 2020 was a tough year (to say the least) for many, COVID-19 has shown that the ad tech industry…

4 years ago

Adform Research Finds 90% of UK Brands Have No Solution in Place for the Removal of Third-Party Cookies

Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today announces the findings…

5 years ago

The Congruence Effect Report from IAS Shows Ad Context is Critical

Integral Ad Science (IAS), the global leader in digital ad verification, today released a new research study, The Congruence Effect.…

5 years ago

Australian Consumers Looking for Festive Feel-Good Factor from Advertisers This Christmas

Australians are looking to advertisers to provide some much-needed festive cheer this Christmas time. That’s according to new research carried out…

5 years ago

‘The State of Digital Identity’: ID5 launches survey to grasp the future of identity

ID5, the independent universal ID solution for digital advertising, has released a survey on 'The State of Digital Identity' to…

5 years ago

Clearcode Creates R&D Lab to Fuel Innovation and Solve Technical Challenges

Leading ad tech and martech development company, Clearcode, has announced the creation of its R&D Lab to further help companies…

5 years ago

UK Consumers Looking to Advertisers to Lift Festive Spirits This Christmas

UK consumers are looking to advertisers to provide some much-needed festive cheer this Christmas time. That’s according to new research…

5 years ago