With third-party cookies set to disappear in 2022, top advertisers focused on digital media buying and planning express concerns around…
VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, has released a research study, “The…
Integral Ad Science (IAS), a global leader in digital ad verification, today released new research on connected TV (CTV) trends,…
Channel Factory, the global brand suitability and ad performance platform for YouTube, has announced the results of recent research into…
Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, today released an industry report called ‘Demystifying the curated marketplaces:…
Tug, a leading digital performance marketing agency, has announced new research which reveals that over half (54%) of UK businesses…
More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV. That’s according to new research released today by leading…
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products,…
Integral Ad Science (IAS), a global leader in digital ad verification, today released a new research study, The Power of…
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released its “CTV: The Future Forward” report, which finds that…