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Research Archives - Page 20 of 27 - ExchangeWire.com

Research

Adludio & Realeyes Find Interactive Engagement is the Ultimate Attention Metric

Adludio, a leading AI-driven technology company that delivers premium mobile advertising, today (June 27th, 2022) releases research conducted with Realeyes,…

3 years ago

IAB GCC’s MENA Digital Adspend report: what the industry is saying

IAB GCC have released their MENA Digital Adspend report. The 2021 figures show a huge rise in adspend across MENA,…

3 years ago

New IAS Data Shows Contextually Relevant Ads Drive Attention

Integral Ad Science, a global leader in digital media quality, today (June 23rd, 2022) released ‘Ad Context & Attention’, a…

3 years ago

Acast Announce 45% of Podcast Listeners Started Listening to Podcasts in the Past Year

Acast, the world’s largest independent podcast company has today (June 21st, 2022) unveiled the results of new podcast listener research…

3 years ago

New IAS Report Uncovers How Misleading Content Impacts Digital Advertising

Integral Ad Science, a global leader in digital media quality, has released its “Misinformation & Media Quality” report that uncovers…

3 years ago

Mobile Advertisers Have Their Say On Privacy-First Marketing – New Tenjin Report

Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering…

3 years ago

Power Shifting From Big Tech to the Open Web: New Research from Smart & ExchangeWire

Smart, the leading independent ad tech platform, and ExchangeWire, today release findings from a new pan-European research study, revealing that…

3 years ago

Teads: Smartphone Purchase Intenders are Challenging Brand Loyalty

Teads, The Global Media Platform, today (18th May 2022) announces the results of its latest consumer survey in partnership with…

3 years ago

ShowHeroes Group: CTV Emerges as Europe’s Leading Video Platform for Ad Attention

A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement…

3 years ago

Gen Z Users Three Times more Likely to Use YouTube than TikTok, Finds Channel Factory

New research from Channel Factory, the global video technology partner leader in brand suitability solutions, sheds some light on how…

3 years ago