Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Research Archives - Page 20 of 27 - ExchangeWire.com

Research

Playground xyz Shines a Light on the Nuanced Interplay Between Context, Creativity & Attention

Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative, and…

4 years ago

Adludio & Realeyes Find Interactive Engagement is the Ultimate Attention Metric

Adludio, a leading AI-driven technology company that delivers premium mobile advertising, today (June 27th, 2022) releases research conducted with Realeyes,…

4 years ago

IAB GCC’s MENA Digital Adspend report: what the industry is saying

IAB GCC have released their MENA Digital Adspend report. The 2021 figures show a huge rise in adspend across MENA,…

4 years ago

New IAS Data Shows Contextually Relevant Ads Drive Attention

Integral Ad Science, a global leader in digital media quality, today (June 23rd, 2022) released ‘Ad Context & Attention’, a…

4 years ago

Acast Announce 45% of Podcast Listeners Started Listening to Podcasts in the Past Year

Acast, the world’s largest independent podcast company has today (June 21st, 2022) unveiled the results of new podcast listener research…

4 years ago

New IAS Report Uncovers How Misleading Content Impacts Digital Advertising

Integral Ad Science, a global leader in digital media quality, has released its “Misinformation & Media Quality” report that uncovers…

4 years ago

Mobile Advertisers Have Their Say On Privacy-First Marketing – New Tenjin Report

Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering…

4 years ago

Power Shifting From Big Tech to the Open Web: New Research from Smart & ExchangeWire

Smart, the leading independent ad tech platform, and ExchangeWire, today release findings from a new pan-European research study, revealing that…

4 years ago

Teads: Smartphone Purchase Intenders are Challenging Brand Loyalty

Teads, The Global Media Platform, today (18th May 2022) announces the results of its latest consumer survey in partnership with…

4 years ago

ShowHeroes Group: CTV Emerges as Europe’s Leading Video Platform for Ad Attention

A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement…

4 years ago