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Research Archives - Page 2 of 27 - ExchangeWire.com

Research

Taboola Data Reveals Top Holiday Destinations for Brits this Summer

British holidaymakers will likely be watching their wallet this summer, with new readership data from Taboola showing many holidaymakers plan…

3 months ago

Ads From NFL, Jeep and He Gets Us Are Most Emotionally-Engaging Ads From Super Bowl LIX, According To New DAIVID Research

The NFL’s “Somebody | It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to…

3 months ago

Stadium to Screen: The Accelerating Shift to Streaming for Live Sports

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today (February 6th, 2024) announced findings from a…

3 months ago

DeepSeek, OpenAI and the AI Bubble: Is the Growth Sustainable?

Artificial intelligence (AI) is having a transformative impact on industries like ad tech, but can the current rate of advancement…

4 months ago

Picnic Study Reveals Vo5 Achieved 4.9 Times More Consented Sessions with Quality Media Technology

Picnic, in collaboration with Zenith Global, has unveiled the results of a study that highlights the power of media quality…

4 months ago

FAST Delivers Real Value to Advertisers: Says New Year-End Report From VideoElephant

With the FAST business expected to reach USD$12bn (£9.7bn) by 2027, the 2024 year-end report from VideoElephant confirms the value…

4 months ago

Pubstack Releases 2024 Programmatic Data Benchmark, Unveiling Key Insights from the UK Market

Pubstack, the leading Enterprise Ad Management Platform, is excited to announce the release of its highly anticipated 2024 Programmatic Data…

4 months ago

Adelaide Launches 2025 Outcomes Guide: Collection of Case Studies

Adelaide, the leader in attention-based media quality measurement, has released its 2025 Outcomes Guide — the most extensive collection of…

4 months ago

Teads UK’s Insights Unveil: Food Forms a Key Part of Valentine’s Celebrations & Gift-Giving This Year

Global media platform Teads today (January 17th, 2025) unveils a series of UK consumer insights around Valentine’s Day, looking at…

4 months ago

New Research From Videoelephant Shows Video Ads & Content Work Best Together

A whopping 89% of individuals surveyed say they have noticed video content being played outside the home in locations ranging…

5 months ago