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Research Archives - Page 19 of 27 - ExchangeWire.com

Research

Pixalate Study Finds Ad Fraudsters May Be Spoofing iCloud Private Relay Traffic

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new…

3 years ago

IAS Report – Media Experts are Concerned About Changing Policies Impacting Their Digital Media Buys

Integral Ad Science, a global leader in digital media quality, today (August 23rd, 2022) released its 2022 Future of Privacy-First…

3 years ago

Pixalate Releases July 2022 Supply-Side Platform (SSP) Global Market Share Rankings

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released…

3 years ago

New Research Released by Azerion Finds Consumers Want Brands to be Light Hearted This Christmas

New research released from Azerion, the digital entertainment and media platform, reveals consumers are looking for brands to be more…

3 years ago

Adform & PwC Study Shows Marketers can Achieve Value Today with First-Party IDs

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing has unveiled an independent report with PwC…

3 years ago

Permutive: 75% of US & UK Consumers Uncomfortable Buying from Brands with Poor Data Ethics

New data released today (July 20th, 2022) reveals that 75% of US and UK consumers are not comfortable purchasing from…

3 years ago

Octave Audio Found Smart Speaker Advertising Drives Stronger, More Meaningful Engagement with Consumers

Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers,…

3 years ago

Adomik Presented H1 2022 Results in the French Programmatic Market at Programmatic Barometer Event

Alliance Digitale (IAB France) hosted its fourth edition of its Programmatic Barometer in-person event presented by Philippe Framezelle, managing director…

3 years ago

Buyers Willing to Pay More for Premium High Quality & Trusted Inventory IAB Europe Survey Finds

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 14th, 2022) released results…

3 years ago

Playground xyz Shines a Light on the Nuanced Interplay Between Context, Creativity & Attention

Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative, and…

3 years ago