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Research Archives - Page 16 of 27 - ExchangeWire.com

Research

Cautious optimism and careful strategy: IPA Bellwether Q4 2022

IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4…

3 years ago

<strong>Taboola – Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs</strong>

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (January…

3 years ago

<strong>IAS Reports – Eroding Consumer Trust is Top Concern for Advertising on Social Media Platforms in 2023</strong>

Integral Ad Science, a global leader in digital media quality, today (December 20th, 2022) released its 2023 Industry Pulse Report…

3 years ago

Two-thirds of Brits are Mobile Gamers, with Most Playing Multiple Times a Day – LoopMe

New survey insights released by LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance,…

3 years ago

<strong>IAB Research Reveals More than 90% of Advertisers are Partnering with Retailers to Reach Consumers</strong>

IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (December 13th, 2022) announced the…

3 years ago

<strong>Sojern Finds 81% of Hoteliers See a Lift in Revenue Once a First-Party Data Strategy is Implemented</strong>

Sojern, the leading digital marketing platform built for travel, released the findings of a 2022 survey to discover “How Hotel…

3 years ago

<strong>IAS Reveal In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements</strong>

Integral Ad Science, a global leader in digital media quality, published a case study conducted in partnership with Catalina, a…

3 years ago

ID5 Releases 2022 State of Digital Report

ID5, the market-leading identity provider for digital advertising, today released its 2022 State of the Digital Identity Report, which provides…

3 years ago

New IAS Report Finds Quality Path Optimisation Drives Improved ROI & Supply Chain Visibility

Integral Ad Science, a global leader in digital media quality, today (November 17th, 2022) released its latest research Constructing Your…

3 years ago

Playground xyz Hires Top Consumer Neuroscientist Dr. Shannon Bosshard

Playground xyz, the leader in attention and optimisation technology, has moved to further cement its position as the leader in…

3 years ago