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Research Archives - Page 15 of 27 - ExchangeWire.com

Research

Nano Report Reveals Advertisers Increase Contextual Targeting Spend by £770m in 2023

New data, released in Nano Interactive’s latest report, reveals how advertisers are responding to the decline of cookies and the…

2 years ago

<strong>Magnite Study- Streaming TV’s New Era: Streaming is Watched More Than Any Other Form of TV in the UK</strong>

Magnite today (March 21st, 2023) unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future…

2 years ago

<strong>IAB Europe Announces Results of its 2023 Brand Safety Poll</strong>

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced the findings of its 2023…

2 years ago

Yahoo Lifts the Lid on the Largest Consumer Research in APAC & the Distinct Differences Between Gen Z & Millennials

Who makes up APAC’s Metaverse Generation and what do marketers need to know about them? New research released by Yahoo…

2 years ago

Playground xyz Study Finds Carbon Emissions From Digital Ads Fall by 63% on Average When Measured & Optimised for Attention Time

Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that…

2 years ago

First Listener-Wide Study Reveals Brand Impact of Radio, Livestream & Podcasts

BrandMetrics has joined forces with FD Mediagroep and BNR to carry out the first listener-wide study in the Netherlands that…

2 years ago

Research from JCDecaux UK Shows Majority of Programmatic DOOH Marketers Operate in Integrated Omnichannel Digital Teams

Today, (February 2nd, 2023) JCDecaux UK announced findings from a new research study titled "Programmatic DOOH: The Time is Now"…

2 years ago

<strong>IAB Europe Releases New Sustainability in Digital Advertising State of Readiness Report</strong>

IAB Europe, the leading European-level industry association for the digital and marketing ecosystem today announced the results of its new…

2 years ago

Research from PubMatic & ExchangeWire Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media

PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report…

2 years ago

83% of UK Marketers Tout Attention as Important in reducing the Environmental Impact of Digital Ads – Teads

Teads, the global media platform, today (24th January) revealed the results of new research in collaboration with CensusWide, which found…

2 years ago