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Research Archives - Page 14 of 27 - ExchangeWire.com

Research

DoubleVerify Report: CTV Bot Fraud Surges by 69%

DoubleVerify , a leading software platform for digital media measurement, data, and analytics, today (May 18th, 2023) released its 2023 Global…

2 years ago

Join the Yieldfest Programmatic Research Forum 2023

Yieldbird is excited to announce the upcoming Yieldfest Programmatic Research Forum 2023, one of the most cutting-edge events for digital…

2 years ago

Brightbid Release White Paper on Search Wars

BrightBid, the ad tech platform for Google Search, has released “The Search Wars”, a white paper on the current AI…

2 years ago

Nano Interactive Finds 70% of UK Consumers Block Their Personal Data When Online

While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise…

2 years ago

Lumen Registers Increased Views & More Positive Response to Ads Using SeenThis Technology

Adaptive streaming company, SeenThis, announce that a study with Lumen, the leading technology company for attention measurement, found that creatives…

2 years ago

Scibids Finds 87% of UK Marketers View AI as an Essential Part of Their Marketing Strategy

More than 8 in 10 marketers (87%) believe that AI is an important part of their marketing strategy in 2023,…

2 years ago

Study by MAGNA & Yahoo Urges Marketers to Pair Media Placement with Quality Creative to Drive Stronger Ad Effectiveness

Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA…

2 years ago

Unlocking Actionable Insights for Video: Q&A with James Malins, Tremor Video

In association with Unruly In this exclusive Q&A with ExchangeWire, James Malins, chief revenue officer, Tremor Video, discusses the power…

2 years ago

<strong>IAS –  </strong>“<strong>Why the future of marketing must be inclusive”</strong>

Integral Ad Science (IAS), a global leader in digital media quality, ran an online survey among Singapore consumers to better…

2 years ago

<strong>fifty-five Research RevealsChatGPT Wrong on More Than Half of Google Analytics 4 FAQs</strong>

Since exploding onto the scene in November 2022, ChatGPT has been one of the most hotly debated new tech trends,…

2 years ago