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Research Archives - Page 13 of 27 - ExchangeWire.com

Research

IAS’s Pre- & Post-Bid Activation Drives Outcomes for Mastercard

Integral Ad Science (IAS), a leading global media measurement and optimisation platform, today (July 12th, 2023) launched a case study…

2 years ago

New Research by LiveRamp Reveals Marketers are Prioritising the Customer Journey

LiveRamp, in collaboration with research company, Censuswide have released findings from a new report investigating the role of data collaboration…

2 years ago

The Next Generation of Media Planning Tools for CPGs Will Come From Retailers

In this specially contributed article from dunnhumby, Julie Jeancolas, global head of product, strategy & partnerships - retail media &…

2 years ago

MiQ’s Commitment to DEI Sparks Systemic Change Including Double-Digit Increase in Representation of Women & BIPOC Managers

MiQ, the leading global programmatic media partner has released its third annual Inclusion, Diversity, Equity, and Accountability (I.D.E.A.) Report, of which…

2 years ago

New Report From Lumen and Anzu Unveils Gaming’s Untapped Potential for Attention-Driven Advertising

Lumen Research, the global attention technology company, and the world’s most advanced in-game advertising platform Anzu, have announced the results…

2 years ago

Guardian Partners with IAS to Surpass Singapore’s Media Quality Benchmarks Across Live Campaigns

Integral Ad Science (IAS), a global leader in digital media quality, published a case study in Singapore with Guardian Health…

2 years ago

InMobi Survey Reveals – Customer Loyalty Rises for National Brand & Private Label

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its…

2 years ago

Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns

Teads, the global media platform, released the findings of its recent attention meta-analysis, which has further proven the practicality of…

2 years ago

MediaMath Will Join Yieldfest Programmatic Research Forum 2023 as Strategic Partner

The Yieldfest Programmatic Research Forum 2023, taking place on June 13th in London, is delighted to announce that MediaMath has…

2 years ago

IAB Europe AdEx Benchmark 2022 Study Reveals Strong Digital Advertising Growth

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact…

2 years ago