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Research Archives - Page 10 of 27 - ExchangeWire.com

Research

New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives Outcomes

Amplified Intelligence, the most trusted source for accurate attention measurement, has announced its new partnership with PepsiCo Europe and shared…

2 years ago

Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU €550m lawsuit in Spain

This week: Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU €550m lawsuit in Spain…  Ad spend…

2 years ago

DoubleVerify Report on Retail Media Networks Exposes Key Trends & Opportunities for Advertisers in 2024

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 7th, 2023) released its state…

2 years ago

IAS Releases Inaugural Responsibility Report

Integral Ad Science, a leading global media measurement and optimisation platform, today (December 6th, 2023) announced the release of its…

2 years ago

Seedtag Study Shows Cost-of-Living Crisis Hasn’t Chilled Consumer Attitudes Towards Sustainability

Seedtag, the leading global contextual advertising company, has investigated which Christmas shopping and planning articles drive the most interest among…

2 years ago

79% of Top Marketing Executives Report Boost in ROI Using AI Tools

BrightBid, the ad tech platform for Google Search, has revealed that the majority of marketing leaders are already leveraging AI…

2 years ago

InMobi Study Shows Brand-Focused & Performance-Focused Marketers’ Priorities Blur for In-App Campaigns

InMobi, a leading provider of monetisation and marketing technologies that help businesses fuel growth, today (November 20th, 2023) released insights…

2 years ago

Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’

Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination…

2 years ago

Coca-Cola’s “The World Needs More Santas” Tops Ranking of the Most Effective Christmas Ads

Coca-Cola’s “The World Needs More Santas” tops the list of the most effective Christmas ads of 2023. That’s according to…

2 years ago

“Snapper: The Perfect Tree” Among Top Four Most Effective John Lewis Christmas Ads

“Snapper: The Perfect Tree” is among the top four most effective John Lewis Christmas ads ever.  That’s according to new…

2 years ago