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Research Archives - ExchangeWire.com

Research

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 7th, 2025) released its latest report,…

1 week ago

New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than non-winning campaigns, according to…

2 weeks ago

Azerion UK, Mindshare & Differentology Measure ‘Media Mindsets’ When Audiences Are Most Receptive to Advertising

New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by Differentology enhances planning strategies and advertising effectiveness; the results were announced at Azerion…

3 weeks ago

Triplelift Commemorates 100 Years of Television with Landmark Industry Report

TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (April 15th, 2025) released a…

1 month ago

New IAB Europe Study Reveals Consumer Views on Personalised Ads, Privacy, and Free Online Services

A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh insights into how European consumers perceive…

1 month ago

Adnami Releases Data-Driven White Paper: “It’s all about attention”

Adnami, a leader in high impact advertising solutions, has released, “It’s all about attention”, a white paper offering critical insights…

2 months ago

Teads Find: UK Travellers Favour Special Offers Over Celebrity Ads When Booking Holidays

A new Travel Compass report from Teads, the omnichannel outcomes platform for the open internet, has revealed the ultimate travel…

2 months ago

First-id Revolutionises Retargeting: Jacadi Demonstrates its Effectiveness Against Third-Party Cookies

As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a…

2 months ago

VideoElephant Recorded Double-Digit Increases in Licensed Videos This Year & Saw Vertical Video Usage Soar

In its annual year-end Rewind Report, which tallies video usage by client publishers and broadcasters, video solutions provider VideoElephant, which…

2 months ago

GumGum Study: 94% of Consumers Across the US, UK & Canada Prefer Contextual Ads Over Identity-Based Ads

Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer…

3 months ago