ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week's edition: IAB Digital Ad…
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara…
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In…
Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
Brands have never been keener to put programmatic on the media plan, but with this increased demand comes scrutiny, propelling…
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition:…
The Internet Advertising Bureau (IAB) has issued guidelines on how tonative ads to UK businesses, along with the…
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps…
ExchangeWire is launching a new research division of the company, reflecting the growing prominence of programmatic advertising among 'mainstream marketers',…