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• Publicis Media & Top UK Publishers Announce Test of Innovative Privacy-Enhancing Cookieless Technology

  3 years ago News

  

  Publicis Media and the UK Association of Online Publishers (AOP) have announced today (September 19th, 2023) that they will conduct a large-scale test of Anonymised — a new privacy-enhancing technology (PET) for cookieless targeting and measurement.  The test, which has been [...]

• Connatix Releases New State of Video Report 

  3 years ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, released a new state of video report – a comprehensive look at consumer viewing preferences related to online video and video advertising across publishers.  The report, titled, Consumers are Watching; [...]

• Sparteo Reports 30% Growth in First Half of 2023 Amidst Sluggish Online Advertising Market

  3 years ago News

  

  The first half of 2023 witnessed varied performances in the ad tech sector, with Sparteo emerging with notable figures. In a recent statement on LinkedIn, the company's leadership provided insights into their operations and performance in a generally tepid online [...]

• Brand Metrics Fuels Expansion by Appointing a New Client Success Manager

  3 years ago News

  

  Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as customer success manager as it aims to further strengthen its service to publishers and their advertisers.  In her new role, Cornelia will act as a strategic link between [...]

• SmartFrame Technologies’ Image-Streaming Network Grows by 200 Million Images

  3 years ago News

  

  SmartFrame Technologies, a UK-based tech start-up that is redefining the digital image standard, is excited to announce a major enhancement to its offering, thanks to a new partnership with leading German-based photography agency, action press international. The partnership allows online publishers [...]

• The Future of Ad Networks

  3 years ago News

  

  “Will three-martini lunches make a comeback?”  This was the question posed by Rob Beeler at this year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more appealing [...]

• Bidstack & Venatus Sign Commercial Partnership for In-Game Advertising

  3 years ago News

  

  Bidstack, the in-game advertising and video game monetisation platform, and Venatus, the leading publisher monetisation and advertising platform for gaming and entertainment, today (August 30th, 2023) announce a commercial partnership that will give Venatus exclusive access to Bidstack’s extensive video [...]

• Taboola Partners with Realme to Bring Taboola News to Millions of New Device Users 

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, announced a partnership with realme, the world’s fastest-growing smartphone brand with a global user base of 160 million. Under the partnership, realme will utilise Taboola News to power recommendations [...]

• Pubstack Showcases Streamlined Ad Management Platform at DMEXCO 23

  3 years ago News

  

  Pubstack, a pioneering force in ad tech solutions for publishers, is thrilled to announce its participation in DMEXCO 23, set to take place in Koln, Germany. Following the remarkable success of last year's Ad Management platform launch at DMEXCO 22, [...]

• InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers

  3 years ago News

  

  InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations.  This strategic [...]

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