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Publisher Archives - Page 88 of 146 - ExchangeWire.com

Publisher

Fragmentation & Opaque Pricing Top Challenges for APAC This Year

A look back at the year reveals key challenges for the Asia-Pacific ad tech industry in the form of media…

10 years ago

Sky Media Partners With Videology; Programmatic Deals Announced by Channel 4 & ITV

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media…

10 years ago

The Publisher Programmatic Model

Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back…

10 years ago

ANZ Ad Tech Fighting to Identify Value Amid the Noise

The Australia and New Zealand ad tech market may be one of the more matured globally, but the region faces…

10 years ago

Reaching Critical Mass With Publisher Co-operatives

Publishers have recently discovered that there is strength in numbers, with Europe assuming a pioneering role in the establishing of…

10 years ago

Axel Springer Claims Success on Ad Block Fight-Back; WPP buys Essence

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Springer’s anti-ad…

10 years ago

Metrics Will Boost APAC Mobile Ad Takeup, But Key Challenges Remain

The emergence of metrics for mobile ad campaigns provides a much-needed boost for advertisers in the region, especially since more…

10 years ago

Industry Overview From ATS New York

Yesterday, (November, 3, 2015) the last ATS event of 2015 took place in New York City. The day started with…

10 years ago